Bachelor of Business Administration (BBA): Marketing Degree Overview

Essential Information:

BBA program will be a four year program, where teaching and examination of allocated courses for specific semester would be finished within six months. Students will be automatically transferred to the next semester after examination pending the results. The basic structure of the four year BBA program will be as follows:

Program Curriculum :

First Year – First Semester
Course No:
Course Title
Marks
Remarks
1101
Introduction to Business
100
3 Credits
1102
Principles of Accounting
100
3 Credits
1103
Introduction to Computer
100
3 Credits
1104
Business Mathematics
100
3 Credits
1105
English
100
3 Credits
First Year – Second Semester
Course No:
Course Title
Marks
Remarks
1201
Business Communication
100
3 Credits
1202
Intermediate Accounting
100
3 Credits
1203
Principles of Management
100
3 Credits
1204
Micro Economics
100
3 Credits
1205
Business Statistics – I
100
3 Credits
Second Year – Third Semester
Course No:
Course Title
Marks
Remarks
2101
Principles of Finance
100
3 Credits
2102
Principles of Marketing
100
3 Credits
2103
Organizational Behavior
100
3 Credits
2104
Macro Economics
100
3 Credits
2105
Business Statistics – II
100
3 Credits
Second Year – Fourth Semester
Course No:
Course Title
Marks
Remarks
2201
Insurance and Risk Management
100
3 Credits
2202
Cost Accounting
100
3 Credits
2203
Computer Programming
100
3 Credits
2204
Business Law- I/ Commercial Law
100
3 Credits
2205
Theory and Practice of Banking
100
3 Credits
Third Year – Fifth Semester
Course No:
Course Title
Marks
Remarks
3101
Business and Society
100
3 Credits
3102
Auditing
100
3 Credits
3103
Taxation in Bangladesh
100
3 Credits
3104
Business Law- II/ Industrial Law
100
3 Credits
3105
Bangladesh
Studies
100
3 Credits
Third Year – Sixth Semester
Course No:
Course Title
Marks
Remarks
3201
Financial Management
100
3 Credits
3202
Entrepreneurship Development
100
3 Credits
3203
International Business
100
3 Credits
3204
Marketing Management
100
3 Credits
3205
Production Management
100
3 Credits
Fourth Year – Seventh Semester
Course No:
Course Title
Marks
Remarks
4101
Human Resources Management
100
3 Credits
4102
Management Accounting
100
3 Credits
4103
Project Management
100
3 Credits
4104
Strategic Management
100
3 Credits
4105
Management Information Systems
100
3 Credits
Fourth Year – Eighth Semester (Marketing
Major)
Course No:
Course Title
Marks
Remarks
4231
Consumer Behavior 
100
3 Credits
4232
Marketing Research
100
3 Credits
4233
Marketing Promotion
100
3 Credits
4234
Brand Marketing
100
3 Credits
4235
Viva Voice and Project Paper Defense
100
3 Credits
X