Bachelor of Business Administration (BBA): Marketing Degree Overview
Essential Information:
BBA program will be a four year program, where teaching and examination of allocated courses for specific semester would be finished within six months. Students will be automatically transferred to the next semester after examination pending the results. The basic structure of the four year BBA program will be as follows:
Program Curriculum :
First Year – First Semester | |||
Course No: | Course Title | Marks | Remarks |
1101 | Introduction to Business | 100 | 3 Credits |
1102 | Principles of Accounting | 100 | 3 Credits |
1103 | Introduction to Computer | 100 | 3 Credits |
1104 | Business Mathematics | 100 | 3 Credits |
1105 | English | 100 | 3 Credits |
First Year – Second Semester | |||
Course No: | Course Title | Marks | Remarks |
1201 | Business Communication | 100 | 3 Credits |
1202 | Intermediate Accounting | 100 | 3 Credits |
1203 | Principles of Management | 100 | 3 Credits |
1204 | Micro Economics | 100 | 3 Credits |
1205 | Business Statistics – I | 100 | 3 Credits |
Second Year – Third Semester | |||
Course No: | Course Title | Marks | Remarks |
2101 | Principles of Finance | 100 | 3 Credits |
2102 | Principles of Marketing | 100 | 3 Credits |
2103 | Organizational Behavior | 100 | 3 Credits |
2104 | Macro Economics | 100 | 3 Credits |
2105 | Business Statistics – II | 100 | 3 Credits |
Second Year – Fourth Semester | |||
Course No: | Course Title | Marks | Remarks |
2201 | Insurance and Risk Management | 100 | 3 Credits |
2202 | Cost Accounting | 100 | 3 Credits |
2203 | Computer Programming | 100 | 3 Credits |
2204 | Business Law- I/ Commercial Law | 100 | 3 Credits |
2205 | Theory and Practice of Banking | 100 | 3 Credits |
Third Year – Fifth Semester | |||
Course No: | Course Title | Marks | Remarks |
3101 | Business and Society | 100 | 3 Credits |
3102 | Auditing | 100 | 3 Credits |
3103 | Taxation in Bangladesh | 100 | 3 Credits |
3104 | Business Law- II/ Industrial Law | 100 | 3 Credits |
3105 | Bangladesh Studies | 100 | 3 Credits |
Third Year – Sixth Semester | |||
Course No: | Course Title | Marks | Remarks |
3201 | Financial Management | 100 | 3 Credits |
3202 | Entrepreneurship Development | 100 | 3 Credits |
3203 | International Business | 100 | 3 Credits |
3204 | Marketing Management | 100 | 3 Credits |
3205 | Production Management | 100 | 3 Credits |
Fourth Year – Seventh Semester | |||
Course No: | Course Title | Marks | Remarks |
4101 | Human Resources Management | 100 | 3 Credits |
4102 | Management Accounting | 100 | 3 Credits |
4103 | Project Management | 100 | 3 Credits |
4104 | Strategic Management | 100 | 3 Credits |
4105 | Management Information Systems | 100 | 3 Credits |
Fourth Year – Eighth Semester (Marketing Major) | |||
Course No: | Course Title | Marks | Remarks |
4231 | Consumer Behavior | 100 | 3 Credits |
4232 | Marketing Research | 100 | 3 Credits |
4233 | Marketing Promotion | 100 | 3 Credits |
4234 | Brand Marketing | 100 | 3 Credits |
4235 | Viva Voice and Project Paper Defense | 100 | 3 Credits |